We find insights from your data to understand purchase behaviours, indicators of next purchase and frequency to inform the planning of the CRM programme.

• Using Cohort Analysis to show the Lifetime Value and buying patterns of key segments
• Understanding key contributory factors that lead to churn
• Predicting the next most likely purchases of a customer, essential for moving one-time purchasers to many
• Segment comparison to show differences in value, behaviour and size between types of customer
• Developing Persons's and using RFM to segment database more effectively

The building blocks for any CRM programme is the Single Customer View. Data is taken from disparate data sources, cleaned, de-duped and enriched with website browsing data.

This provides a solid foundation for understanding your customers, and segmenting your campaigns upon against any of the data you hold.

• Get one holistic view of all customers
• Data transformed and enriched to allow simple on-the-fly segmentation on any data point
• Enrich customer data with additional data including a full history of website activity
• Maintain subscription history & dedupe across more than just email address
• Push additional data fields into your email marketing and marketing automation platforms

Using customer insight and tapping into influencing techniques and emotion, we deliver you the creative concepts and big ideas that combine data with creativity for added impact.

• Creation of a range creative concepts to cut through inbox clutter
• Full design service or work in conjunction with your existing design team
• Personalisation & ‘Live Content’ such as timers, weather forecasts, maps and more used to additional impact

We aim for truly unique content for every individual including product recommendations and tailored promotions.

Our innovative way of delivering content at the moment of open allows us to adapt emails after they have been sent based upon live stock data or user actions, and target based upon contextual factors such as location, device, weather and current time.

Crucially this also allows us to overcome some of the integration hurdles with your ESP and Marketing Automation providers for injecting one-to-one content into campaigns.

Triggered emails such as winback, welcome, nurture and next purchase campaigns are essential for a successful CRM programme. Our work helps define the priority of messaging along with arriving at cut through content that creates impact.

• Use a 'Next Best Action' approach to ensure the highest priority campaign is delivered to each customer
• Frequency rules to prevent email overload
• Enrich customer data with additional data including a full history of website activity
• Integrated with your Email Service Provider - no need to change email marketing systems
• Built-in reporting to show incremental uplift campaigns deliver

Using control cells against every campaign we are able to show the incremental uplift of your eCRM activity rather than relying on basic open, click and conversion stats.

Additional customer insights are delivered through customer centric reports including cohort analysis & customer segment reports.

Furthermore we track every single web visit a customer makes, including the traffic source that delivers them to your site. This allows us to create attribution reports which detail how successful your acquisition channels are at delivering new, valuable customers or whether they simply canabalise existing customer sales.

• Get one holistic view of all customers
• Data transformed and enriched to allow simple on-the-fly segmentation on any data point
• Enrich customer data with additional data including a full history of website activity
• Maintain subscription history & dedupe across more than just email address
• Push additional data fields into your email marketing and marketing automation platforms

An area of our expertise is creating microsites and referral programmes for capturing new customers, complete with profile and transactional data for personalising their future communications.

• Fully managed instore data capture campaigns
• Member-get-member programmes with automated fulfilment of incentives
• Online targeted lightbox campaigns for quadrupling online email signups

Using website browsing data we are able to target campaigns based upon actions customers have taken onsite. Typically, these campaigns deliver over 5% of all online revenue.

• Send both Cart & Browse Recovery campaigns
• Increase the match rate of site visitors to email address with our cookie based solution
• Use browsing data to personalise other campaigns
• Integrated with sales taken offline through the telephone or in-store

With decades of experience of running award-winning email campaigns our team have the knowledge to extract extra revenue out of your existing email programme.

• Health-checks & audits of your entire email programme
• Overhaul of templates & campaigns to improve click-rate and engagement
• Design of Customer Journey communications
• Define A/B & Multi-variate Testing strategy and plans
• Resolve Email Deliverability issues at major providers such as Hotmail, Yahoo & Gmail
• Managed Email Service Provider & Marketing Automation selection process